There are countless books and courses available online that describe what feels like a long and exhaustive process for creating a unique and memorable brand. I’ll admit it can get overwhelming and downright frustrating when you’re just getting a business off the ground while trying building a killer brand that will stand out. The truth
As a business leader, it’s almost expected that your workload will get heavier as your business grows.  If you want to avoid becoming overwhelmed and burning out, then you’ll need to find a way to continue growing while keeping your workload the same. Or, better yet, find a way to work less and still grow
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How to define your brand message

How To Define Your Brand Message

If you’re in business, chances are, you already know the importance of building a trusted and unique brand. I’m sure you’ve also heard words like “brand awareness” and “brand recognition”. These are synonymous with gaining a strong place in your market, especially when there are thousands of other businesses competing for your customer’s attention. There’s
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pricing strategy pricing strategies, price, pricing strategies
In a previous article, I discussed the power of pricing and positioning. As a business, your price structure plays a vital role in your ability to convert a prospect into a customer. In that article, I dove deep into how to position your product or service to attract customers and set yourself apart. Today, we’ll
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competitive pricing, pricing strategy, brand positioning, company success, business strategies 2021, 2021 strategies, trending strategy
If you’re in business, sales, or marketing, you’ve likely heard about the power of pricing strategies and positioning. Your price structure plays a vital role in your ability to convert a prospect into a loyal customer. Positioning your business correctly in the market is just as important. It’ll allow you to better tailor your offerings
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Leadership, Adaptability
Many of us have heard the phrase “survival of the fittest.” This is the idea that only those that can handle change and cope with adversity in a particular situation will survive. In other words, being adaptable is necessary, and it can mean the difference between your success or failure as a leader and in