How to define your brand message

How To Define Your Brand Message

If you’re in business, chances are, you already know the importance of building a trusted and unique brand. I’m sure you’ve also heard words like “brand awareness” and “brand recognition”. These are synonymous with gaining a strong place in your market, especially when there are thousands of other businesses competing for your customer’s attention. There’s plenty of information on why …

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How to use A.I. For Smarter Marketing Campaigns, campaign

How to use A.I. to Make Smarter Marketing Campaigns

At its core, artificial intelligence and machine learning are all about evolving. These technologies are designed to use the gigabytes and terabytes of data that we create each day to make more accurate decisions. This technology has been applied to facial recognition. It wasn’t very precise in its infancy but then evolved after years of learning from data, patterns, and …

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